Content Marketing is Vital to Your Success
Amplify your business – using smart content marketing strategies! lemonskate digital can design a strategy that will boost your business for years to come!
Content is still king! As search engine optimization evolves, content marketing has become a key component both for growing a website, and improving its rankings… and content marketing can easily be magnified with search engine optimization using things like page titles, headers, links, images and so much more.
Today, websites that publish content consistently are the ones who grow their authority and rankings. A.I. prefers content that is fresh and well written… It does NOT want to serve old tired content. That’s why content marketers are recognized as thought leaders and trusted sources of news and information.
Why is Wikipedia often #1 in searches? Because it’s updated all the time and has become a TRUSTED source for answers. That’s exactly what your website needs to become in order to beat your competition.
So how do you do it? With content marketing, of course!
What is Content Marketing?
Content marketing is the use of content which is custom tailored to a particular audience. For example, a company can use direct or semantically related questions customers often about a product or service they offer to attract new searchers to their website. It’s a very smart way to improve online authority while improving the chances of new customers finding your website.
With content marketing, opportunities abound. This is the very best way to begin the climb to the top of the SERPs. And of course, there is a lot of garbage marketing noise which search engines are trying to make sense of.
At the same time, algorithms are trying to index pages at a rate of who-knows-how-many-web-pages-went-live-today!
Content marketing starts with garnering a better understanding of your business and your customers. While the internet may be evolving into a ridiculous muddle of overly optimized content, it’s the conscientious online marketer that builds a solid foundation for their website and can craft a smart content marketing strategy that will live forever on their website and work for them to serve their audiences – and continue to attract new searchers for years to come.
That’s exactly what lemonskate does for our clients!
Smart, Modern SEO Must Include Content Marketing
Our personal motto for SEO is, ‘if it’s not on your site, you shouldn’t expect to rank for it’. In other words – put the plain English text on your web pages. We can’t stress it enough… take the guesswork away from search engines! Give Google and searchers exactly what they want.
Answer searchers’ (i.e. customers’) questions using your expertise and don’t stop until you’ve exhausted every opportunity to serve your customers with great content.
This is how you improve your authority, then your rank positioning in organic searches and it’s how you put your website to work for you. Content marketing is all about attracting inbound searchers… and it’s a wonderful and FREE way to win more clients!
Content MARKETING ImproveS SEARCH ENGINE Rankings
READ ALL ABOUT IT… TOPICAL AUTHORITY IS EVERYTHING!!!
Climbing the ranks in search engines today is more difficult than ever. Search engines have evolved to understand who is answering the searchers ‘intent’. It’s become virtually impossible to ‘game’ algorithms. And increasingly, as we’ve seen in the past, companies or individuals who try to buy their way to the top will have their websites penalized, or worse, de-indexed from search engines. Content marketing works because it improves your trust, your authority, and ultimately your rankings.
lemonskate would be delighted to design a successful content marketing strategy for your business. We make great teammates – or we could even run a content marketing campaign for you… just sit back and watch your business grow!
Contact lemonskate today for more information.