How To Be A Topical Authority
Becoming #1 in Google for any search means being the best possible answer to the question someone is searching. It also requires demonstrating knowledge related to that subject - Who? What? When? Where? Why? How? The one that answers all of these questions is the Topical Authority. Learn more at lemonskate.com »
Content Marketing is Vital to Your Success
Content is still king! As search engine optimization evolves, content marketing has become a key component both for growing a website, and improving its rankings… and content marketing can easily be magnified with basic search engine optimization, such as optimized page titles, headers, links, images and more.
Poor Online Presence? Let lemonskate Be Your Marketing Manager
Has your Marketing Manager touched your website this week? Have they touched it his month? … No?!?!
Fire them right now – Hire a Data Nerd!
User Experience is the Yellow Brick Road
USER FIRST! USER FIRST! USER FIRST! Think about the journey they are on… Give them the Who? What? When? Where? Why? and How? Then make it easy for them to become your customer!
What is Search Engine Optimization?
At its core, SEO is about taking the guesswork away from search engines. Search Engine Optimization aims to marry online searcher intent with the perfect result. It's always learning - and we have it from inside sources that Google would like to fully implement AI (artificial intelligence) to direct SEO efforts.
What is an SEO expert?
Self-proclaimed search engine optimization (SEO) experts do like to talk trash. They try to dispel each others' efforts because they are in competition. Because every website is completely different, search rankings are not determined by SEO alone. Anyone in the SEO game SHOULD know the reason why...
