Poor Online Presence? Let lemonskate Be Your Marketing Manager
Has your Marketing Manager touched your website this week? Have they touched it his month? … No?!?!
Fire them right now – Hire a Data Nerd!
As a business owner, you have plenty to worry about with the many hats you wear each day. You don’t have time to do all the marketing for your company, but acquiring new clients is vital to your success.
Your website is probably your most important marketing tool.
So what are you doing about it? Is your online marketing in the right person’s hands?
It’s time to be realistic and put your marketing budget into channels that will actually make a difference to your business. You need affordable SEO services to give your online marketing the boost it needs.
Like most small businesses, you probably have an in-house person that also wears multiple hats. If they aren’t SEO or SEM experts, they will continuously struggle to identify what you need to drive business on the internet. Chances are (if you’re reading this) you are not happy with your current results and are looking for a real way to grow your business.
SEO and PPC campaign management are battlefields that change all the time and action should be taken on a daily basis.
lemonskate provides FAR more valuable online marketing services – at a fraction of the cost of hiring someone in-house!
Do You Know How Your Website is Performing?
lemonskate digital have been digital marketing managers, strategists and directors since 2006. After so many years, we still find ourselves surprised how many business owners are unaware of how their web site is performing.
Let us remind you: Your website is key to your business’s success.
There are so many free, easy to use tools available for monitoring websites, you would be wise to take advantage of them! Just last week we wrote an article on the Best Free SEO Tools available, please check it out.
New studies are published weekly telling us that X% of people search for products or research companies online before they buy. This is good information and it online searches continue to grow with mobile devices taking over search… but just ask yourself how many companies or products you look up every day or week. This should make you realize how important having a strong web presence is.
We know how important data is to a business, and as marketers, we live in data. We look at it everyday to make decisions, set benchmarks and track performance. This is one of the best parts of investing in SEO services and PPC campaign management, you can directly track its impact on your bottom line.
Monitor Online Marketing and Adapt!
You need to keep track of your own website – and your competitors. If your competitors start rising in the organic rankings, you will need to combat that by improving your website and the experience your visitors have.
If you are doing paid advertising like Google Adwords, you must monitor your campaign performance every day. Google will steal your money if you don’t look at search queries that trigger your ads. You need to filter out keywords that don’t match what you are looking for. Additionally, your competitors may increase their bids and knock you out of the auction entirely.
Why You Need Someone to Constantly Focus on Your Website
There are so many little things you can do to improve your web presence. It requires a large time investment. The team at lemonskate knows you simply don’t have the luxury of time when you’re running a business.
Your website needs attention every day!
SEO and PPC are not necessarily difficult (unless we are talking technical SEO or highly competitive markets – which we specialize in). SEO and PPC are complex and have a lot of moving parts that need to be managed. It requires people that can handle the creative, analytical and technical aspects of a successful online marketing campaign.
You need experts like the ones at lemonskate digital to help make your online business a success because we cut through the nonsense and offer direct, fast fixes to get you ranking better in less time. We have proven success across a vast array of industries and are ready to do the same for you!
Contact lemonskate today!