What is an SEO expert?
Self-proclaimed search engine optimization (SEO) experts do like to talk trash. They try to dispel each others' efforts because they are in competition. Because every website is completely different, search rankings are not determined by SEO alone. Anyone in the SEO game SHOULD know the reason why...
Your website's content is the most important part of search engine optimization.
A single web page can rank extremely well, while the rest of the site does not.
Every day, websites are updated or launched. Google needs to index new sites and content by the minute. That makes SEO a moving target.
WHY BOTHER WITH SEO?
We need to take the guess work away from search engines. As experts in our industry, we need to answer the questions that people are searching for. It's about being the Topical Authority.
To execute SEO well, there is no guaranteed formula, but since 2006, lemonskate has worked on so many different websites and industries, we have developed sound processes - backed by case studies, to show how we can do it.
BEWARE OF SEO SERVICES' FALSE PROMISES - #1 IN GOOGLE IS RESERVED FOR PAY-PER-CLICK
We truly hope that one day, any business owner will be able to dissect leads, referrals and sales calls with complete clarity, and separate the good from the bad. In the meantime, there is tremendous value in search engine optimization done well - and while the ROI is not an exact science (yet), powerful, free analytics programs tell a compelling story.
BEWARE! Snake oil salesmen abound!
SEO AGENCIES: WHO CAN YOU TRUST?
Today, SEO is far different than what it used to be. At it's core, it is still about taking guess work away from search engines and their ever-changing algorithms.
The fact is, sometimes, it isn't worth competing for the #1 organic search position in Google, or any other search engine. Sadly, this doesn't stop digital marketing agencies from selling an SEO service to you - EVEN WHEN THEY KNOW THEY ARE UNLIKELY TO ACHIEVE YOUR GOALS BECAUSE OF THE COMPETITION. (Think about trying to outrank McDonald's for "fast food".)
SO WHERE SHOULD SEO BEGIN?
A competitive analysis could save you a LOT of time and money.
SEARCH ENGINES - START LOCAL
Local SEO experts play a different game that is mostly run around Google local searches - things like Google MyBusiness (maps, reviews, etc.). Other important factors (mostly your content) but also, links to your site, directory listings across the web, site speed and responsive web design matter too. Offering the best search result for the search query is what it all boils down to.
If you want to know how it works, check out a helpful write up on today's top search engine optimization strategies, What Is SEO?
But to skip ahead...
THE STONE COLD TRUTH ABOUT SEO
No one can actually guarantee anything.
SEO boils down to "who can you trust?" Google selects the Topical Authority. You cannot pay to steal reputable businesses' search traffic anymore.
The digital marketing services your business needs depend on how you want your business to grow - and your willingness to commit to the online channels where your customers live.
lemonskate can help get you started, or design and run the entire stack of digital marketing for you. We can design a program to offer quick results (immediate, if needed) and can design a road map for digital marketing success for years to come.
We build digital marketing on trust. You are the expert in your field, and we know how to beat your competition.
NEVER PAY FOR AN SEO CONSULTATION
All of lemonskate's SEO and digital marketing services start with a free consultation to determine a business's goals. Our daytime agency job also would not charge for an SEO consultation.
Nothing offends us more than people who don't care about a business but charge for digital marketing services they can't provide. These are the crooks who pretend the magic is behind a curtain... Wizard of Oz style. Nothing could be further from the truth - SEO is easy!
We can guarantee that lemonskate is the one of VERY FEW digital marketing agencies you'll find that doesn't hide any data, strategies or secrets because SEO works better when your industry expertise shines through. SEO means we can help amplify that information.
SEO SERVICES: WORK WITH EXPERTS
lemonskate has done it all. Local SEO, national SEO, international and mobile SEO... we know all the tricks. We ALWAYS stay up to date with the latest algorithm updates, trends, and can provide competitive analysis on-demand.
If you're looking for help...
HERE ARE 3 POINTS TO REMEMBER ABOUT SEO AGENCIES:
With SEO... no one can guarantee you anything... but agencies will promise you #1. Too many variables can be attached, so don't give them a penny!
Why doesn't anyone offer facts regarding the know-how behind what makes a site rank #1? Can they answer the direct question about HOW SEO is done?
Market demands SEO services cost a minimum of ($3K - $5K/month)
HORSE SH*T! lemonskate gets this rate (and more) from our enterprise clients, but we love to help SMBs and start ups too - especially those with original ideas.
That's why we offer hourly options and put the heavy gloves on to do SEO BATTLE
WE WON'T WASTE YOUR TIME (OR OURS)
We will not work with you if you cannot compete with companies and services that dominate search engines by spending millions of dollars. BUT we can identify the loopholes where you can gain traction. NO ONE has a market cornered when it comes to digital... there are green pastures aplenty!
OUR PROMISE TO SEO CLIENTS
We will NEVER hide our expertise, tips, knowledge or strategies when it comes to SEO, content marketing, or any of our digital marketing services.
lemonskate's pricing and methods are 100% transparent. We have nothing to hide, and we have plenty of incredible case studies to prove how good we are.
OUR BUSINESS IS BUILT ON TRUST - IT RUNS BOTH WAYS
If you're looking for help, let's have a chat.
Contact lemonskate today. >